• Full-Scale Creative Direction: Managed the brand's visual identity, ensuring a cohesive look and feel across all touchpoints.
• Professional Photography: Conducted on-site photography to capture high-quality product and lifestyle images that resonate with pet owners.
• Custom Shopify Theme Development: Built on Shopify for its robust e-commerce capabilities, tailored specifically to the brand's unique needs.
• Dynamic Content Blocks: Developed bespoke Shopify sections that empower the client to update banners, products, and text without any coding knowledge.

The primary challenge was balancing a highly bespoke, high-end design with user-friendly backend manageability. Typically, complex and unique layouts in Shopify require hard-coding, which often leaves clients unable to make simple updates themselves. I had to find a way to maintain the integrity of the sophisticated design while giving the client full control over their content to allow for agile marketing and seasonal updates.

• Modular Section Development: I utilized Shopify's Liquid template engine to build a series of custom "Sections." By defining specific schemas, I enabled a drag-and-drop experience within the Shopify Theme Editor, allowing the client to modify layouts and content safely.
• Integrated Design & Photography: By handling both the photography and the design, I was able to create a layout that perfectly complements the visual assets. This synergy reduced the need for complex CSS workarounds and resulted in a faster, more optimized site.
• Client-First Documentation: Alongside the development, I provided a streamlined manual for the custom sections, ensuring the client felt confident managing their store independently from day one.